LatinWorld: Why should foreign real estate investors and companies visit or exhibit at São Paulo’s Real Estate Expo (Salão Imobiliário São Paulo)?
Ricardo Matrone: The economic crisis in August of last year affected the strongest markets in the United States, Europe and numerous Asian markets. Brazil was also affected, but the scope of the crisis was not as broad as other markets. The crisis was primarily among banks that provide loans to builders resulting in a more superficial economic downturn. Despite the tougher environment, Brazil is still a growing market with a housing deficit providing great opportunity for businesses, entrepreneurs and investors. These types of opportunities are difficult to find in today’s current economic climate. Investors interested in the Brazilian market have the opportunity to come here and forge partnerships with companies that know the local market, but need financial support. There are many companies throughout Brazil, especially in the interior of São Paulo and the Northeast who have knowledge of the market, they know and understand what can be done to execute a successful venture, however, they need investors and partners.
Before the economic crisis investors had a lot of different options for places to put their money, but with the current situation investors look to emerging opportunities and Brazil has been identified as one of those countries, whether it be partnering up with an existing company or launching your own venture. This is the vision that we have in our planning, media and promotion of the Salão Imobiliário (Real Estate Expo) also known as “Property Week”. We want the event to resonate with important investors coming from outside of Brazil so they don’t lose out on the business opportunities presented during this action packed event. So far there is great interest, mainly coming from the U.S. through broker associations in Florida and other states that have closely worked with large Brazilian companies through partnerships in the past making them more connected to the opportunity. We just want to make sure that others are aware of this event so they can participate as an exhibitor or an investor.
LatinWorld: Are you also interested in attracting attendees and exhibitors from the rest of Latin America?
Ricardo Matrone: The São Paulo Real Estate Expo has positioned itself as the largest event of its kind in Latin America and it continues to grow in popularity. Not only are investors interested in Brasil, but they are also looking at other countries in Latin America. For example, companies in Uruguay, Argentina, Chile and Costa Rica were present last year as exhibitors showing their products to investors from the U.S., Europe and even Asia. So this event is not only about Brasil, but other parts of the region as well. On the other side of the coin there is a growing interest and a strong representation of projects in the state of Catarina in southern Brazil. You’ll see comercial and residential projects and in many cases there are Argentines that look to buy a secon home or investment do to the proximity to country.
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